我和安妮塔Dafeta坐下,创始人和克雷亚tive director of Origho Lagos to get to know her and how how her love for the different stories that emanate from ancient folklore inspired her to createhomeware rooted in African heritage.
Tell us a little about yourself.
I am the founder and Creative Director of ÓRÌGHÒ Lagos, a brand that aims to connect Africa to the world through contemporary homeware rooted in African heritage.
After completing my secondary schooling at Loyola Jesuit College Abuja, I obtained an International Diploma in Business from Oxbridge Tutorial College and a Bachelor’s degree in Business Management from the University of Sheffield UK. After my time at University, I worked briefly in London as an Accounting and Finance intern for a media company and later returned to Nigeria in 2015.
I have worked with renowned brands in various disciplines such as Tiffany Amber Nigeria, Capital Club Lagos and Ermenegildo Zegna. After returning to Nigeria from the UK I realised that there was a huge gap in the creative artisan sector in Nigeria and began liaising with artisans in areas such as woodwork, weaving, pottery and beading; thus the foundation for what has become ÓRÌGHÒ Lagos was forged.
I am a resilient and dedicated founder who is committed to immortalising our African heritage. I currently live in Lagos, Nigeria with my family.
What do you do for fun/relaxation?
I love art and music so generally I visit galleries, art exhibitions and listen to music from artists like H.E.R, Snoh Aalegra and Brent Fayaz. I’m a lover of 90’s music as well and I believe that great food is also a great time.
如果you had to write a book, it would be on what and why?
It would be a heartfelt, emotional but sometimes hilarious biography of my life thus far. Like how I got my fortune told at the Cirque Le Soir in London on Ganton Street…, still waiting for that to manifest by the way. But it will also have real, raw moments of hard work, tears and everything in between.
What do you feel are your biggest achievements?
I think my greatest achievement is starting a business and sticking with it through thick and thin, especially in this part of the world.
What is your favorite aspect of being an entrepreneur?
Turning my radical ideas into reality.
Introduce your company the way you would to a potential customer.
We produce artisan made interior décor and home goods products that are rooted in African folklore, design and craftsmanship with the aim of connecting the world to our continent and immortalising our heritage in the home.
You can follow our Instagram page athttps://www.instagram.com/origholagos/to keep up to date with our product launches and brand events.
The business is inspired by our African heritage and craftsmanship. I have always loved the different stories that emanate from ancient folklore and I thought it would be wonderful to integrate that in an authentic but new way through homeware.
How did you come up with the name for your company?
The name ÓRÌGHÒ Lagos is derived from my Itsekiri name Orighomisan which means “My head is good” in the native dialect.
How have you carved a niche for yourself in your industry?
I believe there are individuals who want to own unique pieces of interior décor from Africa. Our craftsmanship is very well sought after all over the world. However, I believe we are still in the trial phase where we really need to get our brand out there and see what works.
What is your ‘why’ i.e., bottom line, and how do you stay motivated?
True motivation is generally hard to come by these days especially because we live in a hyper visible era with most people posting about their ‘apparent’ successes but not showing the true hard work that goes on behind the scenes. To keep myself motivated I try to ignore the vanity metrics and re-enforce my personal ideology that great things take time to build. I understand that I have a purpose bigger than just me and it has to be fulfilled.
如果you were given $1m to invest in your business, where would it go?
I think the virtual art/NFT (Non-Fungible Token) space is a new but interesting sector to invest in.
What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
I don’t have a lot of tricks up my sleeve (wink) but I believe in listening to your body and recharging when you need to. I also think you should always reflect on the end goal to remind yourself ‘why’.
Anita is currently on the High Growth Coaching Program scaling up Origho Lagos to keep onimmortalising African heritage in people’s homes.